| "WHAT EXISTS THAT YOU WANT TO IMPROVE?" |
| What
kind of marketing program are you currently operating?
|
"WHAT WOULD BE IDEAL FOR YOU?" |
"WHAT ARE THE STEPS YOU CAN TAKE?" |
|
Internet Marketing methods of promotion
The Internet Marketing Centre gives the best
all round resources and products that I have found (highly recommended):
Your niche markets
Submit
- Engines
- Education
-
Optimization
- Create a google sitemap free
- Eliminate
html fluff on pages. Keywords should be high up.
- Headings/keywords
in H1 tags
- Significant
subdomains
- Href tag key
words
- Study of keywords/phrases
to aim at
- Bold
keywords
- ALT
description with keywords for images
- Get
high listings on an engine then copy the link showing
your high listing and paste that as a link on your site
'check us out on (altavista)' - spiders like it.
- Search
Term Suggestion Tool
- Alexa
Rankings
- SearchGuild
- Top
Engines
- Strategy
- Focus
primarily on Google, secondarily on the other top 8 or
so engines.
- having a robots.txt file will get your website indexed more (as much as 11% more pages). click here for robots info
- Getting
Listed
- Best
method is to submit manually to the Top Engines as above,
plus PPC engines as below.
- PayPerClick
Engines
- Choosing
- Top
PPCSEs
- Yahoo SearchMarketing
(80% coverage)
- charges
only 1p above bidder below you. Keep your bid high
to put of competition.
-
(including word popularity analysis)
- FindWhat
- $25
no minimum monthly, cheaper bids than overture. feeds
results to Excite.
- GoogleAdwords
- Kanoodle
- Looksmart
- not
so favourable ranking listings for smaller business.
feeds commercial engines. however also feeds MSN Search.
Good for Commercial listings.
- Strategy
- Concept
related (correlated) keywords - search for keyword on
altavista. On right are links that are related.
- Bid
on words unrelated to your business as pick up 'no competition'
business.
- Search
for mispelled words to bid on
- Directories
- Open
Directory
- Google
- Yahoo
- Expensive
at $299 for listing
- conservative
title/description to get listed then modify once in to
expand
- use
high alphabet or numbers
- no
popups until in
- Other
- Submission
If you want to succeed in the "new" Google, you need relevant links from relevant web sites. You want as many links as you can get, from pages that link to sites like yours. So, how do you find them?
First, submit to all of the relevant directories you can find. Major directories like the Open Directory, of course, but also smaller directories like GoGuides, Skaffe, Gimpsy, WebSavvy, etc. Look for any "vertical" or "industry" directories by visiting the "Search Engine Guide" ( www.searchengineguide.com ) and browsing their directory of directories.
For more information on linking strategy, grab the free "Linking Matters" report (www.linkingmatters.com), visit sites like "Linking 101" ( www.linking101.com ), and read through Chapter 6 of SEO Fast Start (Step 4: Linking and Off-The-Page Factors).
Repeat
Visitors
- Incentives
- Offer
discounts for existing customers
- Bonus's
- Free
Reports
- Viral
Strategies
- Tell
your friends script
- ViralTrafficblast
- Incentive
for doing it - 'tell your friends and get a 10% discount
on [ ]'
Email
- About E-mail
- Software
- Free email
- Newsletters
- "If
you wish to have a service acquire new subscribers for your
newsletter, here is who I use. His name is Marty Foley and
his site is: http://www.LeadFactory.com Cost is about 25 cents per subscriber." - Big Al
- Send every
2 weeks to arrive mid Tuesday morning (most receptive time).
- Ezines
promotion & directories (page)
- Analyse your email for spam factor
- Contacts
- Opt-in
- Site subscriptions
/ downloads
- Webforms
- Mail
Workz
Reciprocal
- 2
Reasons
- 'If you want to succeed in the "new"
Google, you need relevant links from relevant web sites. You
want as many links as you can get, from pages that link to
sites like yours. So, how do you find them?'
- Increase
link popularity for new SE algorithms
- Traffic
from reciprocal links
- First, submit to all of the relevant directories
you can find. Major directories like the Open Directory, of course,
but also smaller directories like GoGuides, Skaffe, Gimpsy, WebSavvy,
etc. Look for any "vertical" or "industry"
directories by visiting the "Search Engine Guide" (www.searchengineguide.com
<http://www.searchengineguide.com>) and browsing their directory
of directories.
- For more information on linking strategy, grab
the free "Linking Matters" report (www.linkingmatters.com
<http://www.linkingmatters.com>), visit sites like "Linking
101" (www.linking101.com <http://www.linking101.com>),
and read through Chapter 6 of SEO Fast Start (Step 4: Linking
and Off-The-Page Factors).
- Discussion
areas
- Major
sites (use alexa to find)
- Webmasters
- personal
emails to webmasters
- Use
keywords as link to your site
- Exchanges
Affiliate
- Your own
- Site Sell
- Brilliant internet marketing resources and education, combined with an affiliate
program
- Affiliate
Programs (page)
- Refer It
Posts
- Message
Boards
- Discussion
Groups
- Usenet
- My.Yahoo.com
- small link to discussion board found on bottom of any story.
(link popularity bonus).
- Strategy
- Consider
using website url as name id.
- Article
Blogs
Chat
Adverts
- Private
Eye
- Banners
- Newsletters
- 'Search
engines for research. People go to SuperPages.com to buy.'
|
The 6 Gifts Combined for Life Success
Below are some automatic returns showing news on this topic (not hand picked by us so you may just scroll back up for our recommended resources). Some news from across the net today...
Web Design Company Launches Search Engine Marketing Service (ThomasNet)
Web design company based in London, http://www.kronikmedia.co.uk have introduced a new service for companies small or large in UK who are looking to improve their online presence. The web design company already known for their up-market web design service have launched a new online marketing service that allows businesses to maximise the benefits of the internet for their business. The online ...
GM's CEO's Comments Resonate with SmartFinds Internet Marketing (PRWeb via Yahoo! News)
Detroit Metropolitan Internet Marketing agency helps companies succeed in the digital environment.
Internet Marketing Firm Submit Express Named One of North America's Fastest-Growing Technology Companies (PRWeb)
Submit Express, a leading search engine optimization (SEO) firm since 1998, has been ranked #310 on the Deloitte Technology Fast 500, an annual list of North America's fastest-growing technology companies. Submit Express was also listed as the 15th fastest-growing technology company in the Los Angeles area. The company's SEO and Internet marketing services include content writing and social ...
Internet Marketing Company Launches New Website, Delivers ROI in Today's Economy (PRWeb via Yahoo! News)
Spectrum unveils its enhanced and newly redesigned website that details the company's innovative Internet marketing solutions.
Workshop: Using the Internet as a marketing tool (The Natal Witness Group)
Acclaimed speaker and CEO and founder of Webexposure Worldwide, Tony Seifart, will run Internet marketing workshops for business owners in Johannesburg and Cape Town later this month.
Internet Marketing Inc. A premier Internet Marketing Company Changes Names (PRWeb via Yahoo! News)
3K Interactive, a leading Internet marketing company, has officially changed names to Internet Marketing Inc.
MPP tables bill to 'protect children from sexualized marketing' - Wants province to shield kids from exposure to ... (The Sault Star)
Retailers and advertisers are "pushing the envelope" when it comes to marketing sexually suggestive products to children at a time when there is a "staggering" [...]
Effectiveness of Internet Marketing For Real Estate Companies (Turks.US)
Note that the internet can be an effective marketing tool to help you sell your house quickly, it might sound like another comment, but in reality it really is.
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